Tea and Coffee Consumption Trends in Saudi Arabia (2022)

Within the latest indicators launched by the Sharik Association for Research and Studies in cooperation with IDM, a new index was introduced under the title The Tea and Coffee Consumption Index in the Kingdom of Saudi Arabia 2022. This index presents the levels, percentages, and distribution of daily beverage consumption during the previous week across regions, according to gender, age groups, and educational level. The findings were based on a sample exceeding 6,000 participants within the Sharik Food and Health Survey.

In the tea consumption index, the daily tea consumption rate within the sample reached approximately 32 percent. Among men, the daily consumption rate was higher, reaching about 37 percent. When examining age groups, the index found that the group aged 50 to 59 recorded the highest percentage of tea consumption at 43.5 percent. It was also observed that tea consumption tends to increase with age. Educational level did not appear to have a clear effect on tea consumption, except among those holding an intermediate certificate, where the percentage reached about 47.5 percent. Regionally, the highest tea consumption rates were observed in Ha’il, followed by Qassim, then Makkah and the Northern Borders.

As for black coffee, defined here as American coffee without additives, the daily consumption rate in the sample was about 15.1 percent. Consumption rates between men and women were relatively close, standing at 14.7 percent for women and 15.5 percent for men. The index also showed that daily black coffee consumption increases in the younger age groups, reaching 18.1 percent in the twenties and 20.3 percent in the thirties, before declining with age. It was further noted that higher daily consumption of black coffee was more common among those holding a bachelor’s degree at 18.7 percent and a master’s degree at 19.7 percent. By region, the highest levels of black coffee consumption were recorded in Tabuk, followed by Makkah, then Qassim and Riyadh.

Finally, the index examined the rates of daily Saudi coffee consumption, which reached 30.8 percent in the study sample. It showed that Saudi coffee consumption was higher among women, at 33.1 percent, compared with 28.4 percent among men. The results also indicated that Saudi coffee consumption increases with age and decreases with higher educational attainment. Regionally, the highest rate of Saudi coffee consumption was found in Ha’il at 55 percent, followed closely by Qassim at 54.4 percent, while the lowest rate was recorded in Jizan at 13.7 percent.